Monthly Archives: August 2011
Conference planners and panelists should make use of social tools to improve attendees’ experiences. Presenters can share their Twitter handles with the audience and actively solicit Twitter comments, while planners can monitor social buzz to get updates on which panels are full and which may be facing logistical or technological problemsCheck out Jessica Strelitz blog post at SBSM.
Just because an aspect of your digital campaign can be quantified doesn’t mean it’s worth worrying about. Comments, impressions, follower counts and sentiment are all overrated metrics, as they matter far less than sales, leads and conversion rates.
“Don’t spend unnecessary amounts of time analyzing metrics that don’t really matter in the grand scheme of things,” Pamela Vaughan writes. Read her article on Hubspot.
Officials from Twitter, Facebook and Research In Motion (Blackberry) have been summoned to meet with U.K. officials for a summit examining social media’s role in the riots that have rocked London and other cities. Facebook is so far the only network to confirm it will attend. Two people have been jailed for as long as four years for using social networks to orchestrate riots, and Prime Minister David Cameron has said the government may curtail access to social sites in the event of future disturbances. Via BBC News.
Consumers are engaging with brands on Facebook at rates 22% lower than they were a year ago, suggesting that many marketers are failing to generate long-term relationships with their followers, according to a Syncapse report. To reverse that trend, brands should focus on regional rather than global campaigns, and on limiting their outreach to leave fans wanting more, Check out Syncapse CEO Michael Scissons article via Advertising Age.
Facebook’s geo-targeting system for ads may not be fully reliable, according to research from XA.net. Comparisons of Facebook and U.S. census data for certain ZIP codes showed wide discrepancies, with Facebook estimating it had about 800,000 users in one ZIP code, while census data indicated a population of 41,000 people. ZIP code targeting based on IP has historically been less than 50% accurate in display advertising, and Facebook is not much different. Via ClickZ.
The financial industry now has some clarity on the use of social media, something the industry has been wary of using in the past amid concerns about remaining within the bounds of complex rules governing public communications. For instance, financial advisers could use websites like LinkedIn and Twitter to contact their clients more and to generate new business. But this would create a headache for their employers, who have to monitor and retain a lot these communications.
Financial Industry Regulation Authority (Finra) regulates business content of both static communication and interactive content. Social media sites can fall in both categories. Static communications, like advertisements, have to be approved by a registered principal, who is a company representative licensed by regulators to approve sales materials. This category covers profiles on sites like LinkedIn and Facebook that people don’t update or change. Interactive content covers most email communications, as well as Tweets, posts and texts on mobile phones. This content doesn’t need to be pre-approved, but has to be supervised. Also, companies have to keep records of both types of content for at least three years.
Detroit’s three casinos are monitoring social media sites such as Facebook and Twitter to not only listen to what customers are saying but also to react quickly.
When Henry Balanon tweeted to his friends that he was enjoying a night at MGM Grand Detroit, he did not expect the casino to take notice. The social media team monitoring the casino’s twitter account responded quickly, asking Balanon for his room number. What happened next left a lasting impression on the 29-year old iPhone app developer.”When we got back up to the room, we had cookies and treats and a handwritten note waiting for us.” sais Balanon. “This was like two years ago. It still sticks with me to this day.”
Balanon’s experience reflects the effects that businesses can have on their customers as they use social media channels like Twitter and Facebook to provide a new level of customer service in an increasingly competitive marketplace.
If you need help with social media, we can help you. Contact JMG-SMPR
Read the full article via The Detroit News.
Facebook’s new ad service that allows targeting by ZIP code offers more flexibility than Google’s AdWords, by letting advertisers to select one code or group as many as they like. Small businesses, which until now have relied mainly on e-mail outreach for their digital appeals, are expected to find the Facebook platform more appealing than social-network options have been in the past. Via Internet Retailer.
Twitter has added a native function to its API for attaching images to posts, designed to make it easier for third-party developers to include photos with their applications’ messages, or “tweets.”Before, photos could be added only through the use of third-party tools. The photo option was also recently opened to ordinary Twitter users, it lets end users upload images and distribute them via their tweets.
A Chrome plugin allows users to easily find and listen to music while browsing and also share their finds with friends via Facebook. The Music+ plugin also lets users find artists on Facebook and click on a “Play” button on their page to sample their music.via Mashable.