(Source: ODM Group)
Research from Buddy Media suggests that brands perform best on Facebook when they update their account sparingly and use short and snappy language. For best results, publish your post on Wednesdays, when posts reportedly garner 8% more user engagement than on other days, the firm finds. Read the full article via Brand Channel.
Luxury brands face a quandary with digital marketing, whose democratizing, common-denominator nature cuts across the grain of their main value factor: exclusivity. Nonetheless, hit by recession and in danger of behind left behind online, these brands have reversed their dismissal of digital of a few years ago. Check out this article from ADWEEK.
Detroit’s three casinos are monitoring social media sites such as Facebook and Twitter to not only listen to what customers are saying but also to react quickly.
When Henry Balanon tweeted to his friends that he was enjoying a night at MGM Grand Detroit, he did not expect the casino to take notice. The social media team monitoring the casino’s twitter account responded quickly, asking Balanon for his room number. What happened next left a lasting impression on the 29-year old iPhone app developer.”When we got back up to the room, we had cookies and treats and a handwritten note waiting for us.” sais Balanon. “This was like two years ago. It still sticks with me to this day.”
Balanon’s experience reflects the effects that businesses can have on their customers as they use social media channels like Twitter and Facebook to provide a new level of customer service in an increasingly competitive marketplace.
If you need help with social media, we can help you. Contact JMG-SMPR
Read the full article via The Detroit News.
The Internet has a permanent memory. Once something is tweeted, posted or photographed and placed online, you can remove yourself and your company from every social media site on the Web — but others will still have the goods and can repost them at any time.
Understand that you’ve already lost control — You cannot control the Internet, but you can manage it. Social media wisdom begins with the recognition that any one of your employees (or your clients’ employees) might expose you to risk. Consider Bradley Manning, the U.S. soldier who provided thousands of damaging documents to Wikileaks.
Convince your management that they’re exposed — If your CEO or client leadership fails to understand this new reality, your leaders will eventually end up in a damaging post or headline. You need to know the intimate business details of a CEO’s career and private life if you expect to protect them. You must strive to become the ultimate insider for your company or client so that you can effectively defend their reputation.
De-emphasize traditional print and broadcast media — Newspapers, television and radio are now secondary sources of news. Even they get most of their content from the Internet. When pitching positive news or opinions, go to the primary source and attempt to influence there. Secondary media will amplify the content it gets from the digital community, so devote your attention to the source to have the most control over the message.
Monitor all social media and business activities – Follow GolinHarris’ lead and recognize that you’ll need to devote more resources, both financial and human, to keeping up with Internet-driven news cycles that unfold in minutes. It doesn’t matter if your client or company participates actively in social media; people are already talking about them. If you manage an agency or corporate team, arm your employees with smartphones or tablet devices and expect them to use them 24/7.
Aggressively tell your story – As your social media team engages in conversations, its members should know clients’ or companies’ communications strategies, including corporate values, messaging, culture and positioning. Otherwise, you run the risk of making a permanent error in a crisis or even during routine events.
Review crisis communications – The next Internet revelation could be about your company, your boss or your client. Arm yourself with crisis plans that focus on social media first and traditional media second.
Let me know what you think. Leave a comment. If you want to check out the full article click PRSA.
Facebook studied journalists’ pages to learn which types of posts draw the most engagement—“likes,” comments, sharing—and when they’ll see the most activity from readers.
The results are helpful not only for traditional reporters—they can help steer the types of pitches PR people send to them—but also for bloggers and brand journalists.
The results of the Social Media Reality Check 2.0 survey are clear: public relations practitioners continue to find value in using social media, as consumer use of social networking tools grows.
Twitter use continues to grow
There’s no denying the impact of Twitter on the social media scene in the past two years. In 2009, only 39% of communications professionals reported using Twitter in their professional life. In 2011, Twitter usage has jumped to 76% among this group. Their audience, however, is only using Twitter 32% of the time. While this is still significantly less, it highlights a 300% growth in the past two years, up from 8% in 2009.
The practitioner/audience gap is closing
While Facebook and YouTube are still the top two go-to sites for users, others that have surged in usage (besides Twitter) since the 2009 study include Wikipedia, Skype and LinkedIn. And it seems that communication professionals are now in tune with consumer users – in 2009 there was a disconnect between these two groups when it came to top site usage. Now practitioners are also using LinkedIn and Skype significantly more.
The influence of social media on consumers
Despite only half of respondents stating that online reviews influence their purchasing behavior, 37% of consumers say that they have purchased a product they heard about on social media first. Consumers agree that social media influences smaller purchasing decisions such as which books to read and music to buy.
Rising social media budgets
The number of organizations that have a budget devoted to social media have doubled since 2009 (from 15% to 30%), and 32% of professionals surveyed this year say they have a dedicated social media team in place.
Objectives remain informal
Awareness (66%) and generating dialogue (59%) were the top objectives for social media campaigns in 2009. This year, visibility (73%) and awareness (70%) top the list. However, campaign objectives remain largely informal with little change vs. 2009 (26% vs. 31% respectively saying that they have formal, measurable objectives in place).
For the full story, read http://bit.ly/jDKW2o
From PR Squared blog – Social Media Jedi Academy http://ow.ly/4ZQXW Great post @tdefren #socialmedia
These apps are very useful. Some of these are free while others have a nominal fee. I invite you to check them out and let me know what you think.